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A stakeholder is anyone or any organization that, logically, has a vested interest, “a stake,” in what happens to your organization.
No organization can function, let alone succeed, without the implicit if not the explicit support of its stakeholders. It certainly can’t stand against their outright opposition. This is what crisis management is all about: retaining the support of stakeholders during adverse circumstances.
Stakeholders can be both internal and external. Let’s look at some examples.
Employees
Family members of employees
Board of directors
Union leadership
Investors
Customers or clients
Suppliers
Referral sources
Influencers in the investment community