Manager’s Checklist for Chapter 7

Crisis messaging is where the rubber meets the road. Despite all you’ve done before, this is what your stakeholders will see and hear.

When it comes to messaging, keep it real. Lying is not only wrong but dangerous, and spin is at best a waste of time and at worst counterproductive.

Keep your list of key messages short. That’s what “key” means.

Don’t waste stakeholders’ time with messages not meant for them.

Craft your messages to fit with the applicable communications channel.