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Chapter 7. Crisis Messaging > Manager’s Checklist for Chapter 7

Manager’s Checklist for Chapter 7

Images Crisis messaging is where the rubber meets the road. Despite all you’ve done before, this is what your stakeholders will see and hear.

Images When it comes to messaging, keep it real. Lying is not only wrong but dangerous, and spin is at best a waste of time and at worst counterproductive.

Images Keep your list of key messages short. That’s what “key” means.

Images Don’t waste stakeholders’ time with messages not meant for them.

Images Craft your messages to fit with the applicable communications channel.


  

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