Index

A

Activists, 149–151

Advertorials, 103

Allies, 121, 150–151

All-staff training, 33

Alternate spokespersons, 39

Alternate team members, 21, 27

Alternate worksites, 14

Ambush interviews, 147–149

American Bar Association, 88

American Red Cross, 130, 133

Analysis of capabilities, 73–74

Anticipating crises, 12–14, 24

Apologies, 12, 120

Approval for drills, 44

Attorney-client privilege, 99

Attorneys. See also Legal action; Legal strategies

cooperation with crisis managers, 97–100

Internet law experience, 88

opposition to crisis communications, 95–97

Audiences, crafting messages for, 63–64

B

Backup spokespersons, 39

Backup team members, 21, 27

Balanced reporting, 102

Baron, Gerald, 90

Best practices, 74

Blended vulnerability audits, 13

Blogs, 82–83, 150

Boards of directors, 108–110