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Case Study III Spotlight on Product Mana... > FOUNDATION FOR THE FUTURE

FOUNDATION FOR THE FUTURE

The detailed market knowledge and organization acumen of the FedEx product managers are also used by other stakeholder groups within FedEx, like Pricing and Forecasting. They discuss and agree on pricing strategies, and they also influence annual revenue business plans and assess long-range outlooks. Moreover, people in the FedEx Product Management group are consistently sought out for their insights by those in the Pricing group when they need guidance on price adjustments. Similarly, the Forecasting group works closely with Product Management to estimate volume projections for the next fiscal year.

This influence and involvement strengthens the internal alignment with senior management in the operating companies and has further solidified Product Management’s seat at the table. Providing predictable performance, market mastery, and cross-organizational credibility have helped secure the function of Product Management and a foundation for the future of the product manager at FedEx.


  

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