HOW TO GET EVERYONE INTO THE PRODUCT MANAGEMENT SANDBOX

There are some simple things that executive leadership teams can do to convince people in various functions to get into the Product Management sandbox:

1. Everyone needs to understand the purpose and function of Product Management. The definition provided in this chapter should serve as a good reference point.

2. Product managers represent the Product Management “army.” They must be capable, credible, and influential enough to get work done in complex organizations. Later chapters will describe how to hire and cultivate those vital resources. Product managers cannot inspire anyone to action unless they are equipped with a unique set of skills and abilities that places them in the roles of orchestrators and catalysts. This is particularly difficult if your company lacks adequate staffing levels of product managers.