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CHAPTER 7 BUILDING A KNOWLEDGE-BASED COM... > THE ANCHORS OF THE PRODUCT MANAGEMEN...

THE ANCHORS OF THE PRODUCT MANAGEMENT COMMUNITY

Some of the subjects covered in this book talk to the configuration and function of Product Management. There are also topics that suggest some structured protocols to hire and cultivate product managers. These structural elements are required because they provide for a good foundation—and a good foundation is important for the anchors of the Product Management community.

On a recent business trip, I had to stop at a large shopping mall in Texas because I needed a battery for my watch. The size of the mall and the number of anchor tenants amazed me. The anchors were four large department stores, situated at the far ends of the mall. I had to leave my watch for an hour, so I strolled around the mall. Since I am not a shopper by nature, I observed the mall through a more objective lens, which made me feel more like a social anthropologist. The mall had a food court, a small parklike setting, and other “gathering” areas. There were some coffee shops with benches outside where people sat and talked. There was also a playground area for children. At the time, I was in the middle of writing this book, and I knew ....


  

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