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CONTENTS
CONTENTS
Introduction: Why Product Management Matters to Your Company
CHAPTER 1
REINVENTING THE WHEEL—FOR THE LAST TIME
CHAPTER 2
DESIGNING AN ORGANIZATIONAL STRATEGY FOR PRODUCT MANAGEMENT
Case Study I
Spotlight on Product Management Excellence: Thomas & Betts, by Bob Caporale
CHAPTER 3
EVERYONE IS IN THE PRODUCT MANAGEMENT SANDBOX
CHAPTER 4
SOLVING THE PUZZLE OF THE PRODUCT MANAGEMENT ORGANIZATION
Case Study II
Spotlight on Product Management Excellence: TD Canada Trust, by Thomas Dyck
CHAPTER 5
CLARIFYING THE ROLE OF THE PRODUCT MANAGER TO IMPROVE STAFFING STRATEGIES
CHAPTER 6
CULTIVATING AND SHAPING PRODUCT MANAGERS
Case Study III
Spotlight on Product Management Excellence: FedEx Services, by David K. Payton
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