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introduction When I was writing this book, I wanted it to appeal not only to expe- rienced managers but also to many people who would normally never consider picking up a book on management. Once you delve deeper into management and start taking a serious interest in it, it becomes one of the most fascinating subjects there is. The many useful and directly applicable tips and suggestions contained in this book, if diligently applied, should ease or speed up your path to success. So if the successes you go on to achieve inspire you to take a keener interest in effective management, this book will have fulfilled one of its main objectives.