About the Authors

Rob Docters is managing partner of Abbey Road, LLP, a consultancy specializing in pricing strategy. He has helped over three hundred clients in software, communications, consumer goods, information services, financial services, transportation, and entertainment to increase revenues and defend or capture new markets.

Before Abbey Road, Rob was a senior vice president of Strategy, Business Development, and Pricing at LexisNexis, a leading information services firm. At LexisNexis he was part of the management team credited by The Wall Street Journal with a “turn-around” of LexisNexis.

Prior to LexisNexis, Rob was a senior vice president at Ernst & Young, helping lead the Toronto strategy and marketing practice. Before that, he was a principal at Booz, Allen & Hamilton, Inc., in New York. He has assisted clients in North America, Europe, and Australia.