Acknowledgments

When four authors from very diverse backgrounds join to write a book, they pull from many sources and enjoy the support of many thought leaders.

Rob would like to acknowledge the contributions of his partners at Abbey Road: Dan Aks brought his COO experience as a print and media executive; Bert Schefers brought his CMO experience in consumer products; Christine Durman brought a CEO perspective and insights such as product “depth versus breadth”; Martijn Gieskes brought his skills in meticulous examination of demand curves and market evolution; meta-paleontologist Susan Bednarczyk brought her razor-sharp insights on company agendas, and Tracy Korman brought his CEO strategy skills from leading an online medical services company. Rob would also like to thank Julio Zamora of Morgan Stanley for his financial industry insights, Lisa Tilstone for her insights into fashion marketing, Raul....