Index

Aaker, David, 179

Accounting, 111, 144

Acquisitions, 62–63

Actuarially based pricing, 12

Add-on elements, 88 (See also Bundling)

Advertising, 180 (See also Marketing)

Airbus, 48

Airline industry, 3, 12, 57n.4, 151–152, 248–249

Alchemy, 20n.4

Alice’s Adventures in Wonderland (Carroll), 47

Alliances, 141–143

Amazon, 3, 11–12, 105, 167, 177

America Online (AOL), 100, 161, 204n.6

American Airlines, 151

American Express, 136

American Museum of Natural History, 175

Analytics, 232, 234–238, 246

Angie’s List, 55

Angry Birds, 55

Antitrust lawsuits, 67n.3

AOL (see America Online)

Apple, 11, 105, 175

Approval process, 244

Arc elasticity, 114n.1

AT&T:

calling pattern information, 129

capping of data usage by, 82n.1

competition with MCI, 100

contextual story of, 8

data services offered by, 159, 160