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Contextual Pricing

Contextual Pricing

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Contents

Table of Contents

Acknowledgments

Introduction to Contextual Pricing

PART 1 The Journey from Product to Context

PART 2 Pricing for Poets and Profit Maximizers

PART 3 Pricing Programs and the Marketing Mix

PART 4 Tools for Management

About the Authors

URL

Help

Contextual Pricing

The Death of List Price and the New Reality

Rob Docters

John Hanson

Cecilia Nguyen

Michael Barzelay

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