INTERVIEW WITH JEFF MIKULA: MAKE AUTHENTIC BRAND CONNECTIONS WITH CUSTOMERS

Jeff Mikula, Vice President, Global Branding & Marketing Communications, Hill-Rom, Inc.

Jeff, you have been involved in brand management and planning for over a decade. Tell us a bit about your corporate experiences in creating and managing brand value.

I have been truly fortunate to influence a broad spectrum of corporate and product brands ranging from startups to the Fortune 500, in both agency and corporate roles. My career has spanned 17+ years, and I have worked in many different areas including brand integration, planning, brand expression/identity development, positioning, architecture development, product development, and commercialization. Great brands touch many parts of the business and the customer experience. That I have so much diversity in my background really has helped me take the brand work to even higher levels of success. Currently, I’m working to do just that with Hill-Rom, a leading worldwide manufacturer and provider of medical technologies and related services for the health-care industry. The company is a strong and prolific brand in hospitals, post-acute care, and other patient-care settings around the world. I’m leading development of global corporate brand and product strategies for Hill-Rom that will enhanc....