Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.
- Create BookmarkCreate Bookmark
- Create Note or TagCreate Note or Tag
- PrintPrint
CHAPTER 2 Leadership and Management Competencies > INFLUENCING THE STAKEHOLDERS
INFLUENCING THE STAKEHOLDERS
In the corporate theater, product managers are both actor and director, staging a series of events for the benefit of the market—the final customers. Unless something happens, all the planning is for naught. Therefore, they must interact directly with all the functions discussed earlier as well as with top management. The extent of interaction will vary by company and the experience level of the product manager. Business Brief 2.1 describes product manager interactions in the electronics marketplace.
The electronics field is known for short product life cycles and fragmented customer segments. Competition and price pressure are intense. Facing these challenges, the product manager must be able to work with and through a variety of individuals.