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TRUE OR FALSE: Fill-in-the-blank templates for product managers increase the likelihood of a plan’s success.
MAYBE. Maybe not. Good templates can highlight important topics to evaluate as part of a planning process—and this might reduce the probability of a product manager overlooking a critical fact. Unfortunately, templates can also become an end in themselves, causing product managers to “go through the motions” without giving sufficient thought to their answers. The result is a “rinse ‘n repeat” plan which short-circuits the planning process. Be careful about this.
Planning at the most fundamental level is an attempt to close the gap between where you are and where you want to be. If you are an average golfer and want to improve a couple of notches, you can plan to close the gap with training and practice. If you weigh yourself and decide that there’s a gap between your current weight and your desired weight, you can develop a plan to close the gap. The philosophy for business plans is similar.