CHAPTER 14
Crunked Kings

We use social media to give people a broader perspective of what we do.

—STEPHANIE SCHIERHOLZ, Social Media Manager, NASA

How to unlock the Crunked badge

Check in four different times in one night.

Foursquare gives everyday people, venues, and local merchants a “voice” according to cofounder Dennis Crowley. Some venues are using this new voice to engage their customers, fans, and followers with creative, fun, and entertaining things to do. In this chapter you’ll hear two completely different brand stories—a space agency and a restaurant. One has plenty of money for advertising, and the other doesn’t have a dime for marketing (you might be surprised to find out which one has no ad budget). Despite their differences, both are using foursquare creatively to connect with their customers in a whole new way.