CHAPTER 15
10 Pitfalls to Avoid

Sixty-four percent of respondents said that in the past 12 months they had left a store because service was poor.

—CONSUMER REPORTS, July 2011

We have spent the last chapters hearing about best practices from brands, merchants, and businesses around the world, but now it’s important to review the problems that might crop up as you create a foursquare strategy or promotion—problems that are easily avoidable. Here are 10 pitfalls that can easily derail your foursquare campaign.