CHAPTER 8

“For example, many of the companies profiled in Tom Peters and Robert Waterman’s classic book In Search of Excellence were no longer viewed as front runners in their industry as early as two years following the book’s release, and some had closed their doors.” Thomas J. Peters and Robert H. Waterman, In Search of Excellence: Lessons from America’s Best-Run Companies (New York: Grand Central Publishing, 1988).

“In fact, in a November 1984 issue of BusinessWeek magazine titled ‘Oops. Who’s Excellent Now?’ it was observed that of the 43 ‘excellent’ companies surveyed by Peters and Waterman, approximately one-third had experienced financial difficulties.” “Oops. Who’s Excellent Now?” BusinessWeek, November 5, 1984, pp. 76–88.

“It reflects the spirit of innovation presented in one of Stephen Covey’s 7 Habits of Highly Effective People, namely, ‘beginning with the end in mind.’” Stephen R. Covey, The 7 Habits of Highly Effective People (Running Press, 2000).