CHAPTER 12
Managing the Influencing Power of Your Personal Brand

At first glance, John Millard, M.D., seems like the prototypical successful plastic surgeon. His impeccably clean and stylish practice in Centennial—a small suburb of Denver, Colorado—teems with beauty. From the three receptionists to administrative staff and medical personnel, everyone looks as though they were live advertisements to the would-be-patients anxiously waiting for their consultation. Millard himself matches the image. Tan, fit, and muscular, he looks nearly a decade younger than his actual age. His small office is cramped and cluttered with medical journals, hi-tech gadgets, various frames with pictures of a stunning wife and three beautiful kids. Like many successful professionals, he works way too many hours and wishes he c....