Chapter 12 Managing the Influencing Power of Your Personal Brand

225 At first glance, John Millard, M.D., seems like: author’s personal anecdote.

226 Lipo, as it’s often called, is, according to various studies: from interview with John Millard, M.D., March 14, 2011.

227 Legendary U.S. journalist and newscaster Tom Brokaw: Tom Brokaw, BrainyQuote.com.

228 Don’t forget, however, that Oprah wasn’t always “Oprah”: Oprah Winfrey, Wikipedia.org.

231 … is the story of the would-be Cisco employee: Helen A. S. Popkin, “Twitter Gets You Fired in 140 Characters or Less,” MSNBC.com, March 23, 2009.

232 “When an individual enters the presence of others”: Erving Goffman. The Presentation of Self in Everyday Life (New York: Doubleday, 1959).

233 Other social scientists have extended his work: Among them: Adam Arvidson, “Brands: A Critical Perspective,”