CODA
Happy Sales

Sales is, as we’ve said, different: different from other professions, different from other aspirations, different from other lives.

Inherent in the realm of customer contact is the focus on organizational data and with that the quantification (through the coin of the realm) of all that we do in the short term and the long. Inherent in sales are both external and artificial measures of what matters; this is all a given.

However, across not just sales but almost any organizational function you can dream up, there are organizational metrics and there are personal metrics. We work with our participants on what really matters to them. In fact, we tell them that on their deathbeds, when they look around the room, they probably will not see anyone from their current employer. We ask our customers to take a deep breath and imagine themselves at age 95, given the gift of being able to counsel themselves at their current age. We ask, “What would you tell the current you? What advice does the old you have for today’s you in both your professional life and your personal life?” We have asked these questions countless times, and the answers are now predictable.