E: ENGAGE AND ENTERTAIN

OK, so I threw a bonus “E” into the mix. I am a big believer in the idea that you have to entertain, even if it’s just for a moment, to fully engage the person you are building a relationship with. If you do a simple thing like making someone smile, he will feel more connected to you. Let’s repeat that: the entire purpose of engaging with others is to get them to feel connected to you. Being a little bit entertaining has to become habitual, a part of your lifestyle. The key is for people to remember you in a positive light, as someone they enjoyed being around before and would like to be around again.

Social media are a great way to practice relationship engagement. The principles of solid social media engagement mesh perfectly with a carefully constructed Relationship Architecture.