GROUPS: EXPONENTIALLY MAGNIFIED RELATIONSHIPS

I mentioned earlier that Michael O’Hara Lynch has been instrumental in my understanding and embracing of the Bow. Mike introduced me to a couple of things that were particularly magical, the first of which was the Rusty Wallace message in our suite that greeted us on the Daytona 500 trip. Here’s the second: every year Michael hosts a “Partners Conference” to which Visa invites its partners from teams, leagues, and agencies to discuss Visa’s initiatives and campaigns and to encourage the attendees to brainstorm on behalf of Visa. The folks in attendance are all VPs and C-level executives from the NFL, the Olympics, NASCAR, and so on. I think it’s easy to see the value of holding a conference like this, but as a business-building opportunity....