SEVEN DEADLY SINS OF SALES AND MARKETING

We’re bring back the Catholic school references again, this time with the Seven Deadly Sins of Sales and Marketing. Let’s face it: salespeople often have a bad rap, and the truth is because it’s often warranted. If you want to be a salesperson who’s closing business, building great relationships, and is never mistaken for someone slinging snake oil, you absolutely must avoid these seven major pitfalls.

Greed

When the sale is viewed as a transactional deal rather than an arrangement designed to build relationships with customers, this is a sign of greed. Greed creeps in when sales forces care only about their sales revenue goals and gouge the clients and consumers with high-priced one-off deals that have no chance for success. A great example of this happened to me the other day. I was driving to the ballpark with my dad and my kids, and the closer I got to Fenway, the higher the prices went up for parking. Just outside the stadium, the parking fee was $60. Typically, that lot charged $20. It was seizing on a supply and demand situation, and it couldn’t have cared less about its customers. It was all about the revenue per vehicle, and it could ....