Turnaround Takeaways

Instead of crying, take responsibility and communicate on brand:

Take an inventory of the situation, before you speak.

Build your starting narrative.

Decide what venue is best to tell your story.

Take a stand.

Apologize, when appropriate.

Acknowledge the problem.

Speak your truth.

Select the most effective voice for your brand.

Leverage the best impression.

Keep the message positive.

Manage the media, don’t let the media manage you.