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Turnaround Takeaways

There is no perfect formula for which media choose or what methods to use to build brand equity for the future or how to use it to help bounce back from an incident—that depends on many factors such as the brand’s offering, audience, and resources. Nevertheless, the following are all ways to add to a brand’s equity and are worth addressing, especially if your brand is working through a comeback.

Images Recognize the new warehouse of weapons and use them. From social media networks like Facebook, Twitter, YouTube, and LinkedIn to self-published microsites and blogs, social media have given the public new voices and power that can turn up the volume on a bad situation in a matter of minutes; brands know this. They also know that same communication pipeline can reverse the negative sentiment just as fast.


  

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