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Aaker, David A. Brand Relevance: Making Competitors Irrelevant. Jossey-Bass, 2011.

Gobé, Marc. Emotional Branding: The New Paradigm for Connecting Brands to People. Allworth Press, 2001.

Kelly, Francis, and Barry Silverman. The Breakaway Brand: How Great Brands Stand Out. McGraw-Hill, 2005.

Lindstrom, Martin. Brandwashed, Crown Business (September 20, 2011).

Lindstrom, Martin. Brand Sense. Free Press, 2010.

Lindstrom, Martin. Buyology, reprint ed. Crown Business, 2010.

Manners, Tim. Relevance: Making Stuff That Matters. Portfolio Hardcover, 2008.

Murry, Brian H. Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena. AMACOM, 2003.

Trout, Jack. Differentiate or Die: Survival in Our Era of Killer Competition. Wiley, 2001.

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