CORPORATE CULTURE

The corporate culture of a business is established by the policies and standards that the business enforces for its employees, by the type and volume of work the employees are expected to produce and by the working environment the business creates. While the corporate culture is the least formal layer of the organizational infrastructure, establishing the correct corporate culture is as important to the success of a business as establishing the correct legal structure. Time, effort, and forethought need to be committed to the design of the corporate culture.

Businesses develop a reputation for their corporate culture. They become known for their working conditions and for the attitude of their employees toward one another. The corporate culture of the business is often a factor in attracting new employees. “I wouldn’t work for that sweat shop.” The corporate culture is also quite different from the public persona marketing creates for the business. The public facing persona of a business may be highly professional and formal while the corporate culture remains very casual and relaxed. You will need to distinguish between these two during your assessment. What is the corporate culture of the business?