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CHAPTER 4 The Environmental Agenda > Accepting Environmentalism as a Value

Accepting Environmentalism as a Value

How can you reach a broad acceptance of a social and environmental agenda in an organization?

First, it is important that the CEO takes a clear stand. The majority of employees are unlikely to have a defined opinion one way or the other. This is a complex question with many different views among influential opinion leaders. It requires a good deal of knowledge to feel confident about it. Therefore, many employees need clear guidance from the management before they feel comfortable about the chosen direction.

Another important point is to make sure that managers who are promoted share the values of the top management on this issue. Environmental issues today are more emotional than many others, questions that will touch the core values of the individuals. Managers will be on the front line of any efforts your company makes in this area, and they must believe in what they’re doing. Remember: no commitment, no action.


  

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