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Chapter 7 Process Design > 1. Complexity can mean opportunity - Pg. 100

100 The Business Genome Elements 1. Complexity can mean opportunity Envision the role of an interior design firm a decade ago. A well-trained individual with a flair for house and home could blend a client's objec- tives with materials into a finished interior. The only problem is a mat- ter of scale, and a matter of process. Even a top interior designer would be limited by those processes that required his or her time and talent to create the vision and drive the workflow. Process redesign, sup- ported by recent technology advances, solves that problem. Products like Decorator in a Box and Design in a Box provide scale and market reach to interior designers like Annie Pauza and Nicole Sassaman. The Design in a Box: We Come to You