172 Case Studies GENERAL ELECTRIC ECOMAGINATION / GENERAL MOTORS ONSTAR / EMC CORPORATION / KORN/FERRY INTERNATIONAL The Art of Seeing What's Possible: Big Stakes, New Concepts, and the Opportunity for Transformation Sometimes business crossroads come when we're least expecting them. Theart of seeing what's possible traces four companies--G.E., GM, EMC Corporation, and Korn/Ferry International--that were already on