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P.F. Chang’s China Bistro > Pei Wei Makes New Rules: Next Pace-Setting

Pei Wei Makes New Rules: Next Pace-Setting

Not long after that lunch, Rick and Bert put together a team to right the wrongs they’d seen in the bistro, and disentangle what had become a collision of diversified guest preferences. They needed to maintain the integrity of their bistro’s food in a service model that accommodated every kind of diner: the dad on his way home from coaching soccer, the young professional taking a dinner break between deadlines, and the laid-back couple looking to go out for a casual meal in the middle of the afternoon. Pei Wei was the answer. The new restaurant was embraced as P.F. Chang’s “next” and set new standards in what did in fact turn out to be a growing category in the restaurant industry.

Now, in 2011, years later, the restaurant industry still feels the “glow” of the “fast-casual” trend and its growth trajectory, despite the recent lagging economy.


  

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