Why True Food Kitchen?

Rick Federico didn’t hesitate to explain the lessons he learned from his P.F. Chang’s experience. “We have a culture that thrives on a level of quality, integrity, and relationships that we can’t compromise. So does True Food Kitchen. The passion for creating a guest experience of the highest caliber was one Sam Fox, of True Food Kitchen and Fox Restaurant Concepts, and I shared. That common bond was how our relationship began. Whatever we pick as our next next, together or separately, has to fit that bill.

If we go farther down the road with our relationship to offer people the best we can in food and service, we might have to bring in expertise to focus on whatever new portfolio we create together or whatever new direction we head toward. That’s our rule for making sure our goose continues to lay its eggs as we feather the nest with new opportunities” (Federico, 2011).