Answers Case 1: Changing Products Means Changing Behaviors 1. To be successful Jim needs to have experience with a wide variety of user-experience techniques so he can select the appropriate design and research methods and develop a process that works within the unique context of JMC's situation. He needs to understand how the functional areas other than user experience influence product design at a software company so he can effectively partner with these teams. He also needs to have enough technical knowledge to gain the respect of the engineers and the founder and CTO. Examples of skills Jim should have include