The Compromise 11 The Compromise After reviewing the products, Jim's initial reaction was to run some usability studies to help him prioritize their problems. While investigating the feasibil- ity of this action he encountered some resistance, particularly from Mark. One day in the cafeteria, Mark cornered Jim. He asked Jim, "Do you really think we need to expend a lot of effort to uncover usability problems? After all, there are some obvious issues with the UIs here. I don't see why we should waste time and resources on formal testing." Jim thought about this and hesitantly agreed. From his initial reviews of the products with the teams, it was clear that there was plenty of "low hanging fruit." He knew that some key projects would only benefit if the problems were addressed very quickly, and none of the infrastructure was in place that would allow him to run usability studies efficiently. In addition, he lacked a budget to hire any type of outside help at this point. But Jim was still hesitant; his biggest concern was that although he might prioritize some changes to the design, everyone had different opinions of how to fix things. Without some type of data, it