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CASE 11: A Case Study in Personas > Summary - Pg. 239

Summary 239 Summary · Describe the problem that you want personas to help solve. For example, "These personas will help us understand how to design a website where people can send and receive electronic documents." Identify the customers you need to understand to solve the problem you described. Interview and observe these customers for about 90 minutes in the environment where they would use your product or service. Compile your observations from each interview. Focus on observations that in your mind are defining characteristics of that customer. For example, "sends documents only as e-mail attachments." Arrange observations into categories. The observations in each category should address the same topic or issue. For example: project size, · · · ·