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CASE 17: From .com to .com.cn: A Case St... > Further Reading - Pg. 393

Further Reading 393 · · · User research expertise is critical in addressing complicated usability issues. User researchers should work closely with other team members to provide the best decision support. Many problems, although seemingly related only to technical setup (such as site speed), can be addressed by qualitative and quantitative user research. It is critical to keep an eye toward maintaining and improving site quality after launch by continuing to learn about the local culture, establishing contacts with local members of the community to facilitate ongoing site maintenance, and making incremental changes to the site as needed. Further Reading Aykin, N. (Ed.) (2005). Usability and internationalization of information technology. Mahwah, NJ: Lawrence Erlbaum Publishers.