434 CASE 19 Inspecting a User Interface Analysis The evaluators had now finished their contribution to the study. Armed with a body of reliable data, Hannah's next job was to identify the higher level issues implied by the details. In her daily briefing to Stuart, she explained, "I'm analyzing lots of symptoms to diagnose a few underlying problems. Think of it as the old cliché about not seeing the forest for the trees. So now we need to perform some qualitative analysis in order to classify each observation and then aggregate those classified data points into groups that correspond to findings." She sketched the examples shown in Table 19.5 to explain the distinc- tion between the two terms "observations" and "findings." Observations are data points that describe individual issues related to specific design Table 19.5. Observations and Findings Findings Generalized analyses derived from observations. Used to describe the underlying problems. Legibility 1. Cycling animation on Buy widget makes the text hard to read 2. Insufficient contrast impacts reading 3. Icons lack refinement and charm 4. Unattractive typeface compromises user attitude Observations Data points describing individual issues related to specific design features. Used to discover and support findings. Type Graphics Appeal