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Table of contents - Pg. v
Contents Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xv Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi PART I Promoting, Establishing, and Administering a User-Centered Design Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 C AS E 1 Changing Products Means Changing Behaviors . . . . . . . . . . . . . . . .3 by John Innes, Intuit The Advocate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
