202 SmART THINgS: UBIqUITOUS COmPUTINg USeR exPeRIeNCe DeSIgN 14.1 ObservatiOn Note: For a broader discussion of user experience research techniques, please see Jones and marsden (2006) and Kuniavsky (2003). The novelty of ubicomp technologies and their attendant social changes requires an especially close examination of people's attitudes and desires. Sim- ply watching people is a key way to know what to emphasize when designing technologies for them. There are many techniques for observing how people experience technol- ogy. many can apply to any technological experience, not just digital prod- ucts. House keys, scalpels, and forklifts all create user experiences that can be observed. This chapter presents several that are particularly useful for mobile/ ubicomp user experience design, but the details matter less than the overall philosophy: the more you watch people, ask them questions, and analyze their behavior, the more attuned you can make the experiences you design to their ways of experiencing the world.