62 SMART ThIngS: UBIqUIToUS CoMpUTIng USER ExpERIEnCE DESIgn that balances functionality and value while respecting the company's business priorities. 5.3.1 a challenge From lg The project started in reaction to Lg's 2006 announcement of a refrigerator with a built-in LCD television. Whirlpool internal competi- tive analysis determined that Lg's product did not make sense from a consumer perspective because the combination of the TV with the refrigerator was much more expensive than buying a separate kitchen TV and a high-end fridge. Moreover, as Charles L. Jones pointed out, if the TV broke -- and televisions tend to be more fragile than refrigerators -- it would require expensive repair or stay forever bro- ken, stuck inside the fridge.