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Table of Contents

Front Cover

Design to Thrive: Creating Social Networks and Online Communities that Last

Table of Contents

Foreword

Acknowledgments

Chapter 1: Why Design to Thrive?

Chapter 2: The Nature of the Beasts

What are We Talking About?

Synopsis

What is a Social Network (Compared to an Online Community)?

What is an Online Community (Compared to Lists, Discussion Groups, or Forums)?

Conclusion

Works Cited

Chapter 3: Why Invest in Social Networks and Online Communities?

Chapter 4: Remuneration

Chapter 5: Influence

Chapter 6: Belonging

Chapter 7: Significance

Chapter 8: Technology Changes Rapidly; Humans Don't

Index

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Chapter 2: The Nature of the Beasts > Synopsis - Pg. 11

ChapTer 2 The Nature of the Beasts 11 WhaT are We TalkiNg aBouT? SyNopSiS What distinguishes a social network from an online community and why would you choose to build them? This chapter differentiates between these two types of social

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Chapter 2: The Nature of the Beasts > Synopsis - Pg. 11