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Chapter 4: Remuneration > Putting "Business Before Pleasure" - Pg. 53

Remuneration ChapteR 4 putting "BuSineSS BefoRe pleaSuRe" If Facebook's success can be used to illustrate the importance of prioritizing remu- neration over business models and functionality, then the failure to use this same set of priorities should also be revealing. Although they're not technically social networks or online communities, another way that we can see the importance of this aspect of remuneration is by comparing Wikipedia's strategy with its direct competitor, Knol by Google. In Wikipedia, entries about different subjects are created by the public and aren't attributed to any particular individual. The collective society corrects any factual or stylistic errors in the entry rather than a single editor or moderator. It's the "wisdom of the crowd" that keeps Wikipedia's infor- mation both dynamic and accurate. This has been an incredibly success- ful strategy, which has produced well over two and a half million entries and made Wikipedia larger than Encyclopedia Britannica and nearly as accu- rate, according to a study published in the journal Nature in December 2005 [4]. Wikipedia has tapped into people's social connections. In con- trast, Google's Knol system is based on stories by individual authors. An individual author posts a "knoll," which is one unit of "knowledge," and 53