Influence Chapter 5 85 from finding creative ways to "stay inside the lines" and still achieve their goals. Of course, because there are still other ways to experience this sense of play, we need to begin to consider what kinds of members occupy social networks and communities. types of MeMbers anD neeD for InfluenCe Common sense tells us that virtually all human beings need some degree of influence in a community in order to remain in it. It's also the case that some members of the community are going to need more influence than others. This is a problem for community designers because when you're considering how to enable your users' influence in your community or network, you're almost immediately going to be confronted with the problem of making trade-offs. Different members are going to want to take the community in opposing direc- tions, while other members won't have a preference on the direction of the com- munity. As a result, you're going to need some means of differentiating between types of members and their influence needs. Currently, there are three popular classification systems available. 1. Li and Bernoff's social technographics ladder