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Table of Contents

Front Cover

Design to Thrive: Creating Social Networks and Online Communities that Last

Table of Contents

Foreword

Acknowledgments

Chapter 1: Why Design to Thrive?

Chapter 2: The Nature of the Beasts

Chapter 3: Why Invest in Social Networks and Online Communities?

Chapter 4: Remuneration

Chapter 5: Influence

Differences in Members' Social Experience Needs

Synopsis

Introduction

The Importance of Influence

The Consequence of Disallowing Influence

Play

Types of Members and Need for Influence

Techniques

1. Set up an Advisory Council

2. Respond to Every Concern Without "Administrivia"

3. Show the Number of Times that a Message has been Viewed

4. Have a "Report-A-Problem" on Every Page of the Site

5. Include in Your Application Why they Want to Join

6. Have Exit Surveys

7. Run Periodic Surveys

8. Allow Avatars

9. Require Profiles

10. Create a Visitor's Center

11. Put Novices With Novices

12. Give Elders Opportunities

13. Demand Respect

14. Publish and Enforce Safety Policies

Conclusion

Works Cited

Chapter 6: Belonging

Chapter 7: Significance

Chapter 8: Technology Changes Rapidly; Humans Don't

Index

Chapter 5 Influence 81 DIfferenCes In MeMbers' soCIal experIenCe neeDs synopsIs How do you help your individual members feel they are in control or have influence over their environment and yet still achieve a balance between meeting the needs of an

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Contents

Chapter 5: Influence - Pg. 81