Belonging Chapter 6 157 The fight club protocol doesn't need to refer to the movie Fight Club or to use a soap bar from the movie, however. I've used it with other communities, only I've changed the symbols to suit the occasion. In the case of BGCA teams, we used an animated gif of one smiley smashing another smiley on the head with a hammer and referred to it as "earning the hammer." figure 6.11 Hammer-beating and chair-bashing animated For another group, I used an emoticon which showed a red-faced smiley bash- emoticons. ing a folding chair on another smiley. We called that one "getting sent to the chair," while in yet another community, the award was a rubber chicken. What matters most is the fact that your community has established a protocol for deal- ing with situations (Figure 6.11). 7. estaBlish symBols, Colors, anD visual iDentities Giving users the opportunity to use symbols to create an identity and sense of belonging in a community doesn't necessarily mean that you have to use visual