Design to Thrive > 6. Celebrate Celebrities > 6. Celebrate Celebrities - Pg. 192: Safari Books Online

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Table of Contents

Design to Thrive: Creating Social Networks and Online Communities that Last

Table of Contents

Acknowledgments

Chapter 1: Why Design to Thrive?

Chapter 2: The Nature of the Beasts

Chapter 3: Why Invest in Social Networks and Online Communities?

Chapter 4: Remuneration

Chapter 5: Influence

Chapter 6: Belonging

Chapter 7: Significance

Building Gravitas, Brand, and Recognition

The Paradox of Exclusivity

Acquiring "Social Capital" and Significance

Quality vs Quantity

Using Nodes and Connectors to Start the Conversation

Deciding How to Contact Influentials

1. Provide a Story That Shares a Vision

2. List Members' Accomplishments

3. Participate in Influential Communities to Create Trails Back to Yours

4. Build Your Social Network or Community in a Custom Space

5. Make Connections With Other Leaders in Social Media

6. Celebrate Celebrities

7. Create a Contest, Game, or Video

8. Mobilize Your Existing Members

Chapter 8: Technology Changes Rapidly; Humans Don't

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