Case Study Report of Holiday Inn China website usability study The complete report for this case study is on the book's companion website. A sneak peek is provided in the executive summary shown here. www.mkp.com/testingessentials Executive Summary Test Objective Karen Bennett, Manager of User Experience at IHG, presented her concerns for the usability study of the Holiday Inn China website as follows: Do users connect better with the Holiday Inn or a competitor site such as www.elong.com ?