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Designing Home Pages and Interior Pages > Designing Interior Pages - Pg. 258

258 User Experience Re-Mastered: Your Guide to Getting the Right Design Designing the Home Page Because it sets the scene for the whole site, the most challenging Web page to design is the home page. The home page has two main functions: It tells the users where they are. It tells the users what the site does. How you achieve these functions varies greatly from site to site. However, most sites include some, or all, of the following items: The name or logo of the organization that owns the site. This is usually in the top-left corner. Unless your organization is as well known as Coca Cola or you wish to be obscure for stylistic reasons, it is usually a good idea to include a tagline , a few words of text that describe what your orga- nization does. The name of the Web site. This is usually at the top of the screen. It should also be in the title bar for the browser window. A brief introduction to the site Some sort of navigation aid A summary of the latest news, promotions, or changes to the site. This is particularly useful for repeat visitors. A summary of the key content for first-time visitors A search facility. This should help the experienced Web users to find the information they need quickly (and is welcomed by less experienced users if your design fails to get them to their destination quickly). An important part of telling the users where they are also involves making deci- sions about the choice of typeface, colors, and page layout. We have chosen three contrasting home pages, all from Web sites owned by the CNN part of AOL Time Warner to illustrate different styles. These are all news sites and are likely to change rapidly, so you may want to look at the sites as they are today and compare them with our screenshots. The first one, Fig. 8.8, is the international edition of CNN's Web site. The majority of the page is filled with a big variety of links to different categories and types of news stories. Figure 8.9 is a typical splash page , a Welcome page that exists to welcome the visi- tor and give minimal information about the brand. Figure 8.10 has a style somewhere between the restrained, rich-link style of Fig. 8.8 and the minimalist, splash page style of Fig. 8.9. Much of the page is used for big, brand-driven images relating to specific facilities on the site. Designing Interior Pages Interior Web pages tend to have slightly different characteristics to the home page. Typically, they contain more content and less introductory and naviga- tional information. It is important that they help orient the user, so it is still necessary to have information such as the name of the site and the company logo, but these perhaps should be smaller and less intrusive.