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Contents - Pg. 6
Contents Contributors ........................................................................................ ix Foreword ............................................................................................... xi Attribution ......................................................................................... xiii introduCtion ....................................................................................... xv Part 1 CHAPTER 1 Foundations From Multichannel to Cross-channel ............................... 3 short story #1: in 1999 ...................................................... 4 short story #2: in 2011 ...................................................... 6 the Game of the Goose ..................................................... 7
